Social Media Shoppers

Posted by on Dec 20, 2011 in Business, Featured | 3 comments

People are using social media more and more now to actually make purchases.  This holiday season for instance, Christmas shoppers will be prompted via social networks to make a lot of their last minute or impulse buys, and it’s going to be very successful for retailers — at least according to data on this excellent infographic by Mr Youth.  People who are heavily into their social networks spend more money per capita on Cyber Monday, and they continue to spend almost to the last minute of the holiday 2-day shipping period.  Why do these socially connected, tech driven souls spend so much online compared with other shoppers?  No one can really say for certain.

Chances are that if you use Facebook and Twitter, for instance, on a steady and regular basis, you are exposed to more ads on a typical day than people who do not, which in turn makes you automatically more informed about deals and sales, promotions, and even the social recommendations of friends of yours who have liked or tweeted some item that they found a good price on.  Let’s take a better look at the shopping science behind social networkers and see if we can make a little more sense of this auspicious phenomenon.